Xa si-aplaya for imisebenzi, i-most yethu i-obsesa over i-CV, i-cover letter okanye i-portfolio. We think uk’ba if singasebenzisa amagama a-right, if singacacisa ii-skills zethu ngendlela e-right, then sizobonakala.
Sifow’khasa kwi-facts. We try to highlight ii-skills zethu nee-qualities ezi-positive ngathi.
This is why i-most yethu end up not knowing uk’ba siyibhude phi xa sirijek’thiwe. We think uk’ba sizenzile zonke izinto that we were supposed to do. Sinazo zonke ii-skills, siyazazi uk’ba we could do a good job. Maybe we even hired umntu asibhalele i-CV e-right.
If Yindlela Owenza Ngayo Leyo for ukuzibonakalisa, Awukazukubabhetere kwi-job hunting
Uzobane ufumana ii-rejections ezingacacanga like, “Your experience is impressive but we’re not going to move forward with your candidacy at this time.”
The truth is: xa uthengisa i-product kwi-market e-competitive, you need more than just i-list ye-features ezi-nice to have – kufuneka u-bilde i-trust.
Nazi i-Principles Onokuzisebenzisa xa Imisebenzi ifuna i-Experience
Okay ihambha ngoluhlobo lento. Xa abantu abanintsi befuna imisebenzi embalwa and nemisebenzi ifuna izinto ezinintsi ebantwini, i-strategy osisebenzisayo to get umsebenzi kufuneka usitshintshe kancinci. Okanye kakhulu. As as long as indlela oyisebenzisayo ingazufana neyabantu abanintsi.
Jonga for instance, i-job market yoo-gqirha ayikho very competitive as a whole. If ugqirha ufuna umsebenzi, akho-need yokuba abe exhamazela ecingana nendlela zokuzithethelela. All he really needs to say kukuthi "I know how to do the job and here are my credentials as proof."
And kanjalo nje angavele afumane i-job offer somewhere.
But if wena ufuna ukufumana umsebenzi as i-marketing coordinator, kuzofuneka udlale i-game e-different.
Akukho enough ukuthi “I can execute XYZ marketing strategies.” Okanye ubonise ba you’ve done a similar job before –because bonke abanye abantu bathetha lonto nabo.
It’s not enough uku-aplaya online and nothing else – because bonke abanye abantu bayayenza nabo lonto.
Akukho enough ukuba nee-skills ezi-right because bonke abanye abantu banazo nabo.
Think about it. If kungakho umntu onokwenza i-phone entsha namhlanje and the only thing ayithethayo to market it is “It has 64 GB of memory,” ingathengwa? Okanye what if kukho umntu onokwenza imoto entsha and athi “It can get you from point A to point B safely”?
Kakade it should be able to do those things. Kwi-market e-competitive, zonke ezinye ii-products ziyakwazi ukwenza lonto nazo. Even though uthenga imoto to go from point A to point B safely, awuzokuba-convinced if lo-company ithetha lonto qha kwi-advertisement yayo.
As i-job market iba-more and more competitive, it takes more than just having the ii-skills ezi-right ukuze ukwazi ukufumana umsebenzi. I-marketing yakho kufuneka ibe-different. Kufuneka wenze i-hiring manager ifile comfortable ngawe on an emotional level to help you stand out.
If the only thing oyenzayo kukuthumela i-CV ne-cover letter yakho and hope uk’ba uzofow’nelwa for i-interview where you’ll answer imibuzo yabo, you’ve already lost the game.
In Reality, i-80% yomsebenzi uwenza before u-aplaye for umsebenzi
This is very different from indlela abantu abanintsi bacinga ngayo. But the truth is: that is when you make i-impression yakho. That’s when you talk to abasebenzi balo-company ahead of time. Ubabuze ii-questions ezi-right to find out exactly ukuba zintoni ii-problems zalo-company. Ixesha elinintsi ii-company ziqalelwa ukusolva ii-problems. And ziqasha abantu to help them solve ezongxaki. So kufuneka u-andastende uk'ba you need to prove kubo that you can solve ezongxaki.
This is how the best candidates can lend ii-interviews nemisebenzi ebhadlileyo without even sending i-CV.
Step 1: Yenza i-list yakho yee-company ofuna uku-aplaya kuzo
Abantu abanintsi bathumela ii-CV nee-cover letter ezinintsi to i-bunch yee-company ezi-different. And bamince and keep refreshing ii-inbox zabo to see if bay'fumene i-interview nah. Benza i-mistake yocinga uk’ba if they get specific about i-type yee-company abafuna ukuzisebenzela bazokuzivalela amathuba.
But you can always take a different approach.
First, khangela ii-company eziqashayo for lomsebenzi uwufunayo.
Next, Khangela umntu kulo-company usebenza kule-department uyirhalelayo and ubatatshe via email.
Ngoluhlobo you can:
- Make i-impression estrongo by asking imibuzo e-smart
- Understand i-day to day projects they're working on, nee-problems zabo
- Later upruve kubo that ungabancedisa bazisolve ezo-problems
Nanku umzekelo we-email owunowusebenzisa for reaching out kumntu:
Hi Elizabeth Taylor
I'm Zanele Ntabeni, currently working as a Marketing Assistance at the Events Media.
In the past, I've mainly worked with Promotions companies in Event Promotions roles. But after some research, I think I may want to transition to a role at a larger (or different) company.
I noticed on your company's website that you're a Marketing Coordinator. And I'd love to ask you some specific questions I have about the role of Marketing Coordinator at Avon to see if it might be a fit for me.
Would you be free for a 15 minute phone call sometime this Friday? If not, I'm also free this Thursday. I can be flexible if neither of those times work.
P.S. I understand you're busy so I'll be happy to email you my questions if that's more convenient. Thanks again.
If ubuza imibuzo e-specific about la-role ne-culture yalo-company, you'll make a strong impression (because you'll come across as umntu one-good judgement rather than umntu who will take any job they can get).
Nantsi imibuzo embalwa onoy'buza
What are some examples of projects that you're working on at Coca-Cola on a day to day basis?
What are some projects I may get to work on if I were in this role?
Step 2: Pruva kubo uk'ba you can help solve ii-problems zabo
At this point, uyayazi exactly what kind of projects uzok'be usebenza kuzo kulo-company on a day to day basis. And even some of the challenges abajongene nazo to get those jobs done.
So you can actually do i-sample yezo-projects ahead of time, and uzithumele kwi-contact yakho to prove ungawenza lomsebenzi.
Xa i-hiring manager ine-CV eziy'hundred to go through, indlela yokustenda out is not by writing i-CV ebhetere. It's by going beyond i-CV and building i-trust by proving uk'ba you can get the job done.
This is called i-pre-interview project.
This works best for ii-roles where you can recreate lo-job ngokwakho. For example, if usebenza in Sales or Marketing, ungathengisa some of ii-products zalo-company ahead of time and uzibhale phantsi ii-sales zakho.
Or ungenza i-research ubuze ezinye ii-businesses ezincinci ezisebenzisa ii-products zalo-company to find out what problems they have. And uzabe ukuzisolva.
If awukwazi ukurikriyey'tha lomsebenzi on your own (e.g. if udinga a lot of internal information to do the job), nazi ezinye iindlela you can approach it:
- Come up with i-list ye-ideas that you could work on if ungawufumana lomsebenzi
- Write about how you did umsebenzi ofanayo in the past
Nantsi indlela ongabhala ngayo to send in i-pre-interview project kulamntu ubuthethe naye via email kula-company 2 to 3 weeks after ubuthethe naye:
Hi Elizabeth Taylor
Thanks again for chatting with me the other day about the role of a Marketing Coordinator at Avon.
After taking some time to think about it, I decided that this role would be a great fit for me.
I thought it would be helpful for me to sell some of your company's products to both show my interest and the value I could bring to Avon.
Here are the sales I've managed to achieve in a space of six weeks. And here are some of the products people loved the most plus their comments on the other products. I've also managed to find four people who would also to sell Avon products.
I've applied online already. But please let me know if you know another way I could be considered. Thanks so much for your time.
The reason this works so well is not only because you're going out of your way to prove uk'ba you can solve ii-problems zabo. But because wenza i-impression.
Taking i-proactive stand ngoluhlobo sends i-message ngawe, and nokuba ungumntu onjani.
Go on, traya ukusebenzisa le-approach. Ungatyhafi xa izinto zingahambhi kakuhle on your first few tries. I assure you uk'ba ii-interviews uzokuzifumana zona.